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Website Optimisation

A massive part of internet sales and marketing is search engine optimisation, also known as SEO. All of the issues faced when building and designing websites, which often can be deemed to be search engine friendly.

On the webpage, typically SEO deals with such varying factors as metadata, titles of pages and descriptions, domain name and URL, and
a whole host of other associated search engine optimisation techniques.
It is vitally important that all websites conform to a set of recognised and agreed standards regarding what is
usually believed to be the very best way to ensure that your website and its content are both indexed
effectively, and are optimised to return a high Search Engine Ranking Position (also known as SERP).
Whether you’re an award-winning Scottish wedding photographer, a food vendor or a restaurant guide, it’s important for
your website to have good SEO.
SEO is an essential foundation
In many ways, on the page SEO of a website should be considered the necessary foundation upon which every other facet of an optimisation campaign will use as its starting point. It is pointless to
undertake a far-reaching SEO campaign if the edited website itself is not 100% search engine friendly.

On the page search engine optimisation is performed to ensure that the actual physical website itself contains no code, design elements or content which could see it penalised or otherwise lowered in
search engine ranking position.

Search Engine Optimisation
Search engine optimisation is often basically classified into two types depending upon the methodology and design used in the whole process. The SEO techniques which are recommended by the search engines such a Google and Bing are called
White Hat Search Engine Optimisation Techniques.

The results of these White Hat search engine optimisation techniques are generally very long-lasting.
White hat SEO
The tactics of search engine optimisation are typically considered a white hat technique if it does not involve any fraudulent activity or technical cheating and adheres to the search engines guidelines and rules. These SEO rules and guidelines are not displayed in any series or any official documents. The guidelines are used only to ensure that the
contents the end-user will see in the search indexes, such as Google,  should be the same on the website visited.

White hat search engine optimisation can be compared to web development, which is used to improve accessibility but is not the same. Photography on a website is also a great way of enhancing its appearance.
Hence, it can definitely be said that white hat search engine optimisations are made to make web searches more fruitful and accurate for the user than cheat the search engines to show fake and misleading results. White hat search engine optimisation can also include making changes in the website’s appearance, its coding or organisation as well as fixing any problems that prevent the search engine from indexing all the pages on the website.

Other changes may include adding distinctive matter to the site or making the website more user-friendly.



SEO , Website Optimisation


Wedding photographer in Edinburgh and Scotland.

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