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Web design company in Austin


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Focus on Website SEO

Before you begin working on your website content, you need to know the SEO tools that will go into it. Use the Google keyword tool planner to help you find the best keywords for your niche market. Remember to focus on long-tailed keywords versus short keywords as you can struggle to rank for a broad keyword. Focus on the keywords that have low competition and high search frequency to help you create blog posts that are compelling, and will get noticed. Using the right SEO strategy will help you as you focus on promoting your site. The keywords you select must be added to the title, headings, content, and Meta description. If you add images, remember to include the keyword in the picture title tag and the alt tag. Promoting your website by using traditional SEO is one of the best ways to gain natural traffic and a higher ranking.

 

Social Media Marketing

The world of social media has completely changed online marketing. Creating a social media account, and interacting with the customers often is the best way to promote a website. You will be able to create connections with the customers, and you can gain instant results as a result of your communication with them. Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience. The promotion of websites on social media accounts can have branded imagery. Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information. Facebook and Twitter remain the dominant forces of social media, but Pinterest and Instagram are starting to catch on with businesses as other ways to promote a website.

 

Search Engine Listing

A simple way to start getting traffic to your website is by using search engines. Submit new content to the search engine directories like Google, Yahoo!, Bing, etc, so it can be indexed. The major search engines offer this free service, and you can acquire it with smaller search engine directories as well. This is one of the first things you need to do to promote a website if you are adding fresh content weekly.

 

Focus on Quality Content

Out of all the website promotion ideas, you will read about online, the best one is to focus on quality. Why are you writing blog posts for the readers? Are you giving them the information they want, or are you only focused on getting something “fresh” on your website? Creating quality content is vital to your website, and to your overall ranking. Write the kind of content that other people want to read and promote on their own blogs/websites and on social media. When you create a company blog, use Google Authorship to help you gain visibility. This will link all your articles together, and it will rank higher in Google. Send out new social media messages each time you upload a new article to the blog. Monitor the blog to find out what is working, and what you can ditch if it’s not moving traffic up.

 

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